Social Radar’s European launch in partnership with RBH
Kansas-based Infegy is to launch a European operation to market Social Radar, a tool that provides instant insight into online chatter.
Collecting billions of messages and articles from millions of sources all over the internet, Social Radar allows you the ability to track, measure, analyse, and understand chatter from all over the web.
This allows brands to track product launches, measure the response of an ad campaign, listen to the thoughts and opinions of consumers, analyse buzz, strategise marketing spend effectively, know where to target ads and social efforts, or even protect brands and manage reputations.
The European operation will be launched in partnership with Rees Bradley Hepburn and headed by managing director Gray Dudek and sales and marketing director Nigel Bromley in dedicated facilities at Diddington Farm, Meriden.
Commenting on the move, RBH managing director Debra Hepburn said: “We already have a well established digital offering in RBH Engage and having forged an excellent working relationship with Infegy Inc. we are now really excited about this jointly-owned venture. The UK based team have a variety of European based marketing roles and can therefore place the insight Social Radar offers into a local context for its clients.”