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Pop site for cosmetics brand by Sheridan&Co

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By The Drum Team, Editorial

February 12, 2010 | 2 min read

Edgy cosmetics brand Pop Beauty is coming to Debenhams for the first time with a consultation area designed by Sheridan&Co.

The creation of Swedish born make up artist and former singer Sara Strand, Pop has built a name through its edgy take on colour cosmetics.

The Pop in the title not only refers to Sara’s former career but it also the make up term for colour that makes the face come alive.

Leicster-based Sheridan & Co has designed a new Lash Bar to showcase Pop’s signature range of fifteen false lashes. The unit includes a tester bar area.

Sheridan&Co‘s design uses Pop’s brand colours of pink and purple in a high gloss paint finish contrasted with white trim throughout the area. A 3m high wall bay features a vertical stripe design with inlaid mirrored silver flowers which reference the brand packaging. A recessed display area with shelving displays the colour products. In front of the area a consultation bar and stools are available for customers to try the range.

The site is in the new Debenhams in Eldon Square in Newcastle which opens this month. The brand is already available in TopShop, Oxford Circus and Selfridges in the UK.

http://sarastrand.com/

http://www.sheridanandco.com

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