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New Look launches window concept for London store

A new window concept has been created for fashion retailer New Look’s flagship London store which opened last week.

Created by Birmingham based retail design agency Green Room Retail, the frontage aims to create an impact on Oxford Street, and stand out from the rest of the competing brands.

The focal point of the two-storey, three-window display is a series of oversized and illuminated acrylic cantilevered stairs which extend from a brightly coloured backdrop.

This features male and female mannequins dressed to showcase the fashions found the store.

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