Sugar Puffs review goes on without Bray Leino
The Drum understands that incumbent Bray Leino has withdrawn from the marketing review being held for the Sugar Puffs account.
Honey Monster Foods, the division of Big Bear Group which owns the brand, called a review last December for the account, which the south west communications company has held since 2007.
The company had originally been set to pitch, but is understood to have now withdrawn, leaving JWT and Delaney Lund Knox Warren to battle it out.
The pitch is being overseen by Agency Insight.
At the time of writing no one from Bray Leino would comment on the decision.
Bray Leino is a member of the Marketing Industry Network.