IAS behind 'For Dummies' guide to B2B marketing

IAS b2b Marketing has worked with the publisher of the 'For Dummies' series to create a guidebook for the B2B marketing industry.

The Cheshire agency says the book "demystifies the complex world of business-to-business marketing" and shows "creativity isn't just for consumer brands".

Rob Morrice, managing director at IAS, explained: "From our unique position as current holder of the only two B2B Agency of The Year awards that exist in the UK, we have made it our mission to pick up the baton for the industry.

"While ‘For Dummies’ has firmly established itself as an authority on over 1,300 different topics, we’re focussing our efforts on spreading the word about the creative world of B2B marketing.”

Scott Smith, a spokesperson for publisher John Wiley & Sons, added: "It’s a welcome addition to the ‘For Dummies’ family and we’re confident that marketeers from all fields of the discipline will find it a useful resource and an innovative example of B2B marketing.”


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