Direct Holidays' landmark Summer 10 campaign
Direct Holidays has used some of the most famous landmarks in the UK as the backdrop to project its Summer 10 promotion.
The brief was handled by Outside-The-Box (OTB) which aimed to capture the public’s attention in this phase of its integrated marketing campaign for Direct Holidays.
Landmarks for the viral campaign included The Angel of the North in Gateshead, the Marble Arch in London as well as Battersea Power station.
Three 60 second clips were then places on social networking sites Facebook, YouTube and Bebo which featured holidaymakers reliving their holiday experiences - which aided the communication of the range available to potential Direct Holidays customers.
The Summer 10 campaign will be supported by a micro site, direct mail, door drops, in-store activity, regional road-shows and press insert campaigns.
Meanwhile, the new Direct Holidays website will launch later this month.