Directgov Busters World Gordon Macintyre-kemp

Drum Blogger exposes DirectGov's fetish problem

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By The Drum Team, Editorial

February 5, 2010 | 2 min read

As reported in his Drum blog, Gordon MacIntyre-Kemp has discovered that the children’s section of the new DirectGov website, Buster’s World, shares a moniker with a fetish website.

The DirectGov site, which is being promoted by a celebrity-endorsed TV campaign, has a children’s section called Buster’s World – the same title as a website for Balloon fetishists – Busters World (NSFW).

The fetish members' site includes a gallery of men and their balloons.

At the time of writing DirectGov was considering its response to The Drum regarding the strategy for its own website.

Directgov Busters World Gordon Macintyre-kemp

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