Birmingham advertising agency Chapter is shouting from the rooftops (well, the roadside) after it scooped the Agency to Watch accolade.
The founding directors of the agency, Mike Rose, Martin Heffernan and Ian Boulter, have erected the 96-sheet in a prime location in the centre of Birmingham where it will run for the next couple of weeks. Managing director Mike Rose explained: “We felt it was important to celebrate being named Agency to Watch as we think it demonstrates that the model we developed for Chapter is very strong and attracts regional, national and international clients across a wide variety of sectors. I hope what we have achieved so far at Chapter is further evidence of a thriving creative scene, both within Birmingham and the wider region. And that business success is still continuing within our sector despite challenging times. “This is a fantastic achievement for the agency. We launched in the eye of the economic storm back in April last year and many questioned our ability to flourish in such a gloomy environment, but our proposition is really resonating with clients. We combine the high standards, quality and expertise of a large agency with the cost base and closeness of a small one. And we will always protect this approach. “Naturally we will be consolidating our success. Our point of difference is about getting much closer to clients, truly understanding them and doing everything to preserve that relationship. We are performing well against our plan for the business but will not be resting on our laurels." The accolade crowned an impressive first 10 months in business for
Chapter, which opened its doors in April last year. The agency is already working with a host of brands including: E+J Gallo, Metro Bar & Grill, Nissan, RAF Association, SAM (Smart Accident Management), Sealine, Triton, The Cure Parkinson’s Trust, Wolverhampton Grammar School and Yourfloors.co.uk. Chapter is a member of the
Marketing Industry Network.
back to thedrum.com
