Muller Corner says 'Deal' to Deal or No Deal sponsorship
Muller Corner has announced a deal to sponsor Channel 4 game show Deal of No Deal for the next twelve months.
The deal, which begins on 15 Feburary, is part of the brand’s core value strategy to engage in an on going dialogue with key consumers.
The deal was brokered by MediaCom division, Beyond Advertising which will see the brand reach 45+ consumers looking for a healthy lifestyle.
The creative content for the campaign will initially focus on the launch of Muller Bio Yoghurt Corner and will be used to launch further lines throughout the 12 month deal.
Chris McDonough, Müller UK’s marketing and R&D director, who yesterday announced that hje is to join Molson Coors in May, commented: “Deal or No Deal is the perfect fit for the Müller Corner brand enabling us to reach our key audiences with very little wastage and exceptional frequency. The longevity of the sponsorship means that one third of all adults will be exposed to the brand four times or more ensuring the messages are absorbed, and also allows flexibility to communicate new news. Sponsorship is a new territory for Müller Corner and we’re delighted that our first foray into the field is with such a high profile and much-loved Channel 4 property.”