Barefoot set for European and UK push with Chapter
E&J Gallo’s US wine brand Barefoot has appointed Chapter as it looks to build the brand in the UK and Europe.
Chapter will be tasked to aid the development of the look and feel of the Barefoot brand in the UK and Europe across a mix of marketing including online and offline advertising, POS, event support and on-trade.
Sebastien Nicolleau, Barefoot European Marketing Manager, said: “The Chapter team really captured what the Barefoot brand is all about. They took the time to understand the brand, our core audience and developed creative work that really connects them together.”
Martin Heffernan, joint creative director for Chapter, said; “The Barefoot brief was an exciting challenge. The win and the agencies we beat along the way really do cement our growing reputation as a creative force at both a national and European level.”