Visit Scotland reviews T in the Park and Rockness marketing accounts
VisitScotland is to review its accounts for sales promotion handling of T in the Park and Rock Ness, as well as its experiential marketing for the events.
The contract will be split into two lots with the agreement initially set for 12 months with a possible two year extension if successful.
The contact has a net budget of between £3million and £3.6million over the length of the contract if it is to last the full three year period and could include as many as six agencies.
The sales promotion Lot could see a multi supplier framework created to provide below-the-line marketing solutions, aimed at the domestic target audience, whilst delivering value for money and leaving the visitor with a desire to return.
Meanwhile, the experiential marketing account will see an agency appointed to fully design and deliver all aspects of experiential marketing at both events for this year, including on-site management.
Use of mobile/digital marketing will also be a key development area in order to increase visitor engagement through competitions, providing location-based information and offers.
The successful agency will deliver digital and experiential marketing as part of VisitScotland’s requirements for on-arrival activity at both events.
This will include design and development of collateral, literature, giveaways, activities, messages, recruitment of partners, and delivery and management of both events.
Both Lots could come with an annual budget will be placed between £500,000 to £700,000.