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Dr.Oetker launches new brand packaging

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By The Drum Team, Editorial

January 28, 2010 | 1 min read

Dr.Oetker has launched its new range of Shake It! Pancake Mix with packaging through brand consultancy Chilli.

Baking brand Dr. Oetker has developed a mix, which helps create perfect pancakes in minutes. Chilli was asked to reflect the fun element in the packaging designs.

Chilli’s packaging solution used "vibrant colours and clear typography" to convey the Shake It! message. The packaging design aims to differentiate the range, which continues to build the Dr.Oetker UK brand.

Dr.Oetker’s Shake it! Pancake Mix is available in Tesco stores nationwide.

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