Vango takes the outdoors online
Outdoor retailer Vango has launched a new website to showcase its product offering.
Alienation Digital has developed the new site for the camping specialist, which is part of the AMG Group.
Vango approached Alienation Digital late last year looking for a new web platform to "take the brand ahead of the competition in 2010 and beyond".
The cornerstone of the new site is an interactive search function showcasing the product offering from Vango. The functionality aims to give visitors to the site the ability to narrow their product search down to colour, capacity and other key features.
Vango is continuing with the interactive theme throughout the site. It will be using the site to introduce visitors to team members and includes a news feed.
Vango is increasing its web presence through social media and connecting with visitors though Facebook and Twitter. YouTube is used to feature information about products, with a series of short films coming soon that will show customers the correct way to pitch their Vango tent.
Alienation will be working with AMG on other projects with more sites launching soon.
AMG is the UK's owner and distributor of a portfolio of premier footwear, outdoor and snow brands, such as Wayfayrer, Lichfield, Phoenix, Trangia and Blacks of Greenock.
Scott Beveridge, the AMG Group's creative manager said: "As a business, Vango strives to put our customer at the centre of our online marketing philosophy. As a market leader, we insist on setting ourselves apart from the competition. Alienation helped us deliver on that promise. From the first meeting Alienation understood what we were about as a brand, how important design was to our business and enhanced how online technology can help advance our consumer offering."