Search specialists Epiphany Solutions is "crowdsourcing" copy for its 12-month “You Wouldn’t” ad campaign.
Every month during 2010, the agency is running a different double-page ad in The Drum and each month it is crowdsourcing the headline copy, with the winning entry being credited in the ad.
The copy in the adverts will include lines:
“You wouldn’t ask Johnny Vegas for fitness advice.”
“You wouldn’t ask Peter Stringfellow for fashion tips.”
“You wouldn’t ask an MP to do your expenses.”
“You wouldn’t ask Russell Brand or Amy Winehouse for hair care tips.”
So, what wouldn’t you do?
Tweet suggestions using the #youwouldnt hashtag. Each month, the best suggestion will feature in Epiphany's double page advert and the agency will reference the winner’s twitter handle. Each winner will also receive an iPod shuffle.
Follow @epiphanysol or see www.epiphanysolutions.co.uk/blog