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Rodwell returns with CBJWT digital creative director post

Dom Rodwell, founder of Flame Digital which went into administration earlier this month, has joined CheethamBell JWT as creative director for digital.

Rodwell was the creative director of Manchester-based Flame and said in a recent statement that the company "had no choice" but to go into administration - which it did on January 8 - after a "challenging 2009".

His quick re-emergence at fellow Manchester agency CheethamBell quashes the suggestion that he would launch a Flame phoenix agency.

Instead Rodwell will now get his hands on a client list that includes First Direct, Magnet, bmibaby.com, John West and the Game Group.

He said the chance to work with such a list of brands was "an opportunity I couldn't refuse".

"Over the coming weeks and months I'll be focusing the team on producing even more cutting-edge work for digital, mobile - and other emerging platforms," Rodwell said.

David Bell, CEO of CheethamBell, added: "Dom’s brief is to build a best-in-class digital team at CBJWT."

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