New look National Trust magazine rolls out

Following the National Trust's recent rebrand, it has launched a new look magazine, designed by Bath-based McGillan Eves.

The first major milestone in the roll-out of the new look National Trust brand comes with the publication of the new-look National Trust Magazine, with Johnny Depp as cover star.

The magazine - which has 3.76 million readers and the sixth highest magazine circulation in the UK - uses a newly commissioned National Trust font, inspired by an original 1748 sans serif typeface found at Trust property Stourhead in Wiltshire.

It also features the new Trust colour palette of twenty one colours, all set to give the magazine a bold, contemporary feel.

“The refresh is a big change and one that will help shift old-fashioned perceptions of the Trust,” said Sue Herdman, Editor of National Trust Magazine.

”The title first appeared on 1 May 1932 – the same year as the first mass-market women’s magazine, Woman’s Own - and our last re-launch was summer 2006.

"The new layout and design, created by Bath-based McGillan Eves, now gives the magazine a relaxed, artisan look, one that reflects these exciting changes in the brand’s appearance”

The very first edition of National Trust Magazine, or 'Bulletin' as it was then called, was black and white and eight pages long, carrying just the one image, that of Montacute, the Trust's newest acquisition at the time. The readership was 1,761 – the number of National Trust members in 1932.

Holding an archive that reflects both the history of the Trust from the 1930s and that of the country, the magazine has a record of featuring challenging work by writers, including figures such as architect Clough Williams-Ellis and art historian Anthony Blunt, who penned a piece not long before being outed as a Soviet spy.

Contemporary names have included Dan Cruickshank, Anish Kapoor, Jonathan Meades, Adam Nicolson, Oz Clarke and Michael Holroyd.

New sections will include a photo-essay and ‘Forum’ and ‘Feedback’ arena. The magazine is now also on twitter: twitter.com/NT Magazine.

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