French giant Alstom to redevelop website Freestyle

Alstom, one of France’s biggest companies, has appointed Midlands-based Freestyle Interactive to a "major" six-figure website redevelopment task.

A global leader in power generation and rail infrastructure, Alstom selected Freestyle following a three-way pitch. Freestyle beat off international competition to land the new business.

The range of work involves hosting through to the complete restructuring and redesign of all the Alstom websites. The work will be undertaken across all Alstom’s sectors including Power and Transport and will bring separate websites into one single ‘portal’ with the aim of centralising activity, strengthening the Alstom brand and improving operational efficiency.

Alstom operates in more than 70 countries with sales of €18.7 billion. It is a world leader in transport and energy infrastructure, employing 80,000 employees.

Elaine West, Alstom’s internet manager said: “As a large international company, our website and online capabilities are a critical part of the organisational infrastructure and communications; we recognised the existing internet presence needed updating to take advantage of new technologies. Freestyle had a business case demonstrating that by authorising more resource into an improved internet environment, the business would achieve cost reductions of an estimated 25 per cent on existing website expenditure.

“This web overhaul contract is an important investment in Alstom’s overall approach to web-based communications. The pitching and selection process was rigorous; Freestyle performed consistently well against other agencies, scoring highly across at each point of the three pitch phases.

Alex Clifford, account director at Freestyle who led the Freestyle pitch team said: “We had already successfully completed a range of smaller projects for Alstom in the past and so winning this larger long term contract is really great news to get at the beginning of the year.”

Suzanne Linton, managing director, Freestyle Interactive said: “ At a time when the business, marketing and economic environment is challenging it is excellent that we are able to secure high quality, long term contracts like the latest Alstom win – the French seem to like the way we approach large scale web projects.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.