The Scottish Sun promotes Scottish Opera


By The Drum Team, Editorial

January 20, 2010 | 2 min read

The Scottish Sun and Scottish Opera have teamed up to offer the chance to attend the opening night of La bohème at Glasgow’s Theatre Royal.

700 pairs of tickets will be available to readers at a cost of £9.50 per person, regardless of position in the theatre, for the Puccini opera which begins its run on 25 February. To make use of the offer, readers must collect vouchers from the newspaper from 23 January.

Alex Reedijk, general director of Scottish Opera, said of the collaboration: “Opera is something a lot of people write off before they’ve even tried it. We want to give Scottish Sun readers the chance to experience first hand how powerful and moving opera can be and this offer is a great incentive for readers to give it a go. La bohème is the perfect opera for first timers – and we hope people will love it as much as we do.”

Meanwhile David Dinsmore, editor of the Scottish Sun, added: “Opera is an art form that everyone should be able to enjoy, despite perceptions that it is difficult to understand and expensive. That’s why we have teamed up with Scottish Opera to help dispel any myths and offer our readers of all ages a glimpse of the magic of a night at the opera. We hope our readers enjoy this exclusive offer and consider the opera more often when organising a special night out.”


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