Up in the Air promoted through Rubber Republic social media campaign
To promote the new George Clooney drama Up in the Air, Rubber Republic has joined forces with the film company’s media agency MediaEdge:CIA to promote the film.
The Bristol-based social media agency has taken four preview clips based around Clooney’s character Ryan Bingham, a ‘corporate downsizer’ shares his philosophies on work, business travel, love and sex.
The pan-European campaign has taken film footage and other online assets to a wide audience which included the release of a video player that hosts all pieces of footage together in a shareable manner.
Kirk Hullis, account director for Rubber Republic, explained: “Our film campaigns are often based around bespoke online content to promote a film. In this case we’re on a different tack, using footage lifted straight from the film to showcase its wit and charm.”
The company has also worked with MediaEdge:CIA and Paramount into promoting movies G.I Joes, Friday 13th, Watchman, Transformers and Monsters V Aliens.