West Way Nissan goes for The Whole Caboodle
Motor dealership West Way Nissan has appointed The Whole Caboodle to its national and regional marketing account, which the agency claims is "worth over £1m".
The Harrogate agency was appointed after a three-way pitch and will be responsible for marketing across press, point of sale, direct mail and online.
It will also handle media planning and buying.
Sara Harris, group marketing manager at Nissan West Way, said it was a "very demanding" account with "huge potential" for the right agency.