Cravendale cows gets fresh in new campaign
A new campaign for milk brand Cravendale has been created by Wieden and Kennedy and Belgium film makers Pic Pic.
The campaign aims to highlight one of the brand’s USPs – it stays fresher for longer and features the brand’s animated characters Cow, Cyclist and Pirate.
A shortened version of the ad will also be running on the video on demand channels - 4 On Demand and ITV Player.
The TV is supported by a print and radio campaign that will break in April, and also last year's advert 'Bad Bull' will return.
Sam Dolan, brand manager for Cravendale, said: “This advert in the series could be our best yet, it delivers the rational benefit of ‘fresher for longer’ through the engaging and wacky characters we know our consumers love”