Plain sailing for Chapter as it lands Sealine assignment
Luxury motorboat company Sealine has appointed Chapter to develop a range of new marketing activity for the brand.
As well as being responsible for developing creative work to communicate a series of key brand experience events throughout 2010, the Birmingham-based agency will also create a new website for the boat builders.
Nick Powell, head of marketing at the Kidderminster boat brand, said of the appointment: “The quality of the creative work was excellent. The team has invested a significant amount of time understanding the Sealine brand and our positioning and that really came through in the creative work.”
And Chapter’s creative director Ian Boulter added: “Having worked on the brand previously we were keen to demonstrate to Nick and the team that the Chapter approach of closeness and understanding leads to strong and engaging creative work.”