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New Chicago Town TV campaign from CBJWT

Chicago Town’s ‘Tuck In’ campaign is set to return to TV screens for the second year.

Created by Manchester-based agency CheethamBell JWC, the ad breaks today and runs for 10 weeks with a main presence on E4 and ITV channels.

The previous campaign by CheethamBell JWC, in conjunction with with Life Agency for sales promotion, Brazen for PR and MediaEdge CIA for media buying.

The same team has worked on this campaign.

Jan McKee, marketing director at Dr. Oetker Frozen, commented: “2009 was an incredible year for Chicago Town. A lot of hard work went into improving existing product and developing the range to ensure all eating occasions were catered for. However, 2010 is about putting those learnings into practice with bigger, better and bolder plans to ensure we retain our market edge.”

The current campaign will be followed by a second burst of activity in March to launch an exciting new marketing campaign and on-pack offer.