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Kingsmill 50/50 campaign from M&C Saatchi

A campaign from Kingsmill to promote the consumption of wholemeal bread during breakfast has been created by M&C Saatchi.

The ‘Wake up to Wholegrain’ TV campaign forms part of the brand’s £11million marketing investment for 09/10 and will be supplemented by on-pack support with a new logo printed on Kingsmill 50/50.

The advert will run over a four week period from today.

Kingsmill is also set to launch a new brand - Oatilicious, made with wholegrain oats and wheat flour through a £1.3million campaign which will launch in March.

Activity will include in-store promotion and regional sampling alongside another TV campaign by M&C Saatchi.

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