A campaign from Kingsmill to promote the consumption of wholemeal bread during breakfast has been created by M&C Saatchi.
The ‘Wake up to Wholegrain’ TV campaign forms part of the brand’s £11million marketing investment for 09/10 and will be supplemented by on-pack support with a new logo printed on Kingsmill 50/50.
The advert will run over a four week period from today.
Kingsmill is also set to launch a new brand - Oatilicious, made with wholegrain oats and wheat flour through a £1.3million campaign which will launch in March.
Activity will include in-store promotion and regional sampling alongside another TV campaign by M&C Saatchi.