SKV to promote Blackpool’s Showzam
Showzam, the Blackpool festival of circus, magic and new variety, has appointed Manchester PR agency SKV Communications to promote this year’s event.
Produced by visitBlackpool, Showzam will take place across the seaside resort from 12 to 21 February and will feature performances from renowned theatre companies La Clique, Ockham’s Razor, La Machine and Spymonkey. Also featuring will be The Queens of Magic, the Carnival Ball and Ukulelescope featuring the Ukulele Orchestra of Great Britain.
Showzam director Claire Turner said of the appointment: “SKV demonstrated that they grasped the overall concept of Showzam as a unique showcase for circus, magic and new variety. The programme also appeals to a wide range of audiences and we needed an agency that didn’t take a ‘one size fits all’ approach and could deliver PR across a variety of media with very distinct messages.”
SKV Communications’ Richard Bond commented: “There’s nothing else like Showzam in the UK’s cultural calendar and we’re thrilled to have been appointed.”
Showzam will see SKV Communication further its relationship with Blackpool, having last year worked with visitBlackpool, the Lancashire and Blackpool Tourist Board and the NWDA on the viral J’aime La Tour.