First new packaging for Scott's Porage Oats since 1955
Scott’s Porage Oats is to launch its first major packaging change since the brand’s original stone putter was turned from monochrome to colour in 1955.
The new package design by INITIALS will promote the partnership between the brand and Scottish Rugby and will launch this week to coincide with the RBS Six Nations Championship.
The design will feature Scottish Rugby Internationalists in their new Six Nations kit.
The partnership deal will also include ticket give-aways to both the RBS Six Nations Championship and Autumn tests while a number of the players will be visiting local schools in Fife to educate the next generation on the importance of both eating a healthy breakfast and exercising.
Sean Summers, marketing director for Quaker, said: “This is an exciting partnership for Scott’s. We have always championed Scottish sport and today we are celebrating the heroes of Scottish rugby. Not only are we putting the players on pack, we are also providing porridge to fuel them to win in the Six Nations Championship.”