Omobono launches Twitter election channel for businesses
Digital agency Omobono is launching a Twitter feed intended to serve as a channel for British businesses to comment on the campaign policies and platforms of the main UK political parties.
Following an economically turbulent term, the 2010 Election is likely to be one of the most important elections in recent times.
Francesca Brosan, Chairman of Omobono and member of the CBI Committee in the East of England, said: “Businesses large and small are disenfranchised from the political process. Twitter has emerged as the channel that politicians take notice of.
"Small and medium sized businesses are the engine of the economy. If the next government doesn’t create an environment where they can innovate, take risks and create jobs the impact on the fragile economy will be stark. Despite being the biggest contributors to the public purse, businesses get no vote and no direct say over the politicians who will decide their future. The @2010election Twitter feed is the venue where they will have their say."
The @2010election feed will host discussions, videos and links, as contributed by its active followers, in an effort to provide a hub for election updates and the effect candidate parties may have on businesses.