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By The Drum Team | Editorial

December 21, 2009 | 2 min read

It was announced today that Blacon, Chester, is to be one of the UK’s first low carbon communities supported by the Government’s Department of Energy and Climate Change.

Chester-based Rapport Creative’s short documentary film describes how Blacon has, as a community of 16,000 people and organisations, already set about developing 'four greens': green spaces, green energy, green transport and social enterprises.

The film, which was used as part of the successful proposal, will be a key element of the charity’s communications going forward.

Blacon will be one of only ten UK communities to be supported by the Department of Energy and Climate Change as it moves towards becoming a model sustainable urban community. Over 300 communities applied to the Low Carbon Communities Challenge, and now it is successful, Blacon will champion energy efficiency and help local people to cut a fifth off their gas and electricity bills.

Sustainable Blacon from Rapport Creative on Vimeo.

The main purpose of the film is to highlight that Blacon is ready for change and to attract funding and inward investment of technologies, from partners such as British Gas, into the area. Landscape shots were combined with “hand drawn” illustrated graphics overlaying them as animations, showing the types of changes that will happen as SBL gathers momentum – for example bike loan schemes and wind turbines.

Andy Porter, Rapport Creative’s managing director said: “This was big environmental thinking on a real, community level. Film is a great way to get concepts like this across in an easily digestible way, and it was an opportunity for us to have a positive input on a very worthwhile project, all within cycling distance of our office in Chester!”

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