Digital Consortium gets Kiddi Caru in Festive spirit
Digital Consortium has designed a range of online and offline media to promote the Christmas events being run by Kiddi Caru (Childcare Corporation), the chain of pre-school nurseries based in the south of England.
Digital Consortium worked with the company’s head office team to organise an email campaign for each nursery running a Christmas Grotto.
Each nursery page shown on the Kiddi Caru website also has a banner that links through to the response form as well as a location map.
Liz Baker, client services director at Digital Consortium, said: “This latest project for Childcare Corporation was a lot of fun to work on but had a serious purpose. The objective is to maximise attendance at the Christmas events, enable the nurseries to assess how many people will be visiting the grottos and also to capture data that can be used in future marketing campaigns.”