GRP encourages men to have sex with men safely
GRP has launched a campaign for Men who have Sex with Men, a new initiative by Greater Glasgow and Clyde, Lanarkshire and Ayrshire MHZ Trusts.
The Glasgow agency was briefed to create a memorable campaign that would get men to stop and think about their sexual health and behaviour. It will appear in gyms, doctors' surgeries and on public transport.
The agency said this presented it with "the unique challenge of translating an often highly sexual image and message for use in the public arena, promoting an overall general awareness".
Titled 'Make your position clear', the work aims to show men that they "can and should be talking to each other about their own and their partner's sexual health, and making their stance clear on using condoms and lube and not risking unprotected sex".