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By The Drum Team | Editorial

December 16, 2009 | 1 min read

A viral campaign has been launched by TwentySix to promote Epson’s new printer range.

The Extreme Gamer viral features a video games fan wearing his Extreme Gaming suit which includes the Epson EH-TW450 HD-ready projector mounted to the front allowing him to play video games in just about any situation.

The viral aims to demonstrate the power and clarity of the Epson projector which allows the Extreme Gamer to light up a building like a cinema screen and play video games wherever he likes.

Sophie Layer from Epson, explained: “At Epson, innovation comes as standard. We expect the same from our agencies and TwentySix has really delivered the goods. We wanted to create something that would tap into the Gamers’ mindset and show the benefits of the product. We believe the film will show gamers that Epson projectors are perfect for real-life gaming, offering a totally immersive, big screen gaming experience. ”

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