Bray Leino set to repitch for Honey Monster account
Bray Leino set to repitch for its creative account with Honey Monster Foods as the company puts the business out to tender.
The pitch will take place early next month and will be handled by Agency Insights.
While Bray Leino will repitch for the creative account, it is understood that the agency will not seek to retain the media business having held that account for two years.
Agencies have been briefed to find ways of contemporising the Honey Monster for TV audiences and will begin with a campaign for the Honey Waffles product.
Bray Leino's last campaign for the brand saw the Honey Monster accused of ripping off comedy team The Mighty Boosh for using their 'crimping' singing style.