Kanjo helps Bupa promote new care homes
Kanjo is supporting the opening of three new Bupa care homes with a campaign showing how the healthcare company can support potential residents and their families.
The work aims to promote the "accessibility and affordability" of Bupa’s care homes while generating local awareness and driving enquiries to a central helpline.
It shows people how to plan for their needs later in life, how to pay for and choose a care home, and how to care for someone with dementia.
Louise Walsh, head of sales and marketing at Bupa, said: “This is the first time we have proactively launched a comprehensive support programme around the launch of new care homes and now, with Kanjo's help, we have been able to find a new way of communicating with our target audience.
"In developing new routes to market we are now increasingly putting our customers at the forefront and are more focussed on providing advice and guidance.”