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By The Drum Team, Editorial

December 14, 2009 | 1 min read

Cogent Elliott has turned 12 Subway franchisees in Calendar stars having produced a naked calendar for the sandwich chain which will look to raise £20,000 for Heart R

The calendar shoot was based at the Birmingham agency’s photographic centre Junction 11 with 12 different naked shots of Subway’s local franchisees selected for the calendar which was directed by senior creative team at the agency Craig Wood and Jason Vinciguerra.

A making of viral has also been released to show what happened behind the scenes of the four day shoot.

Dee Williams from Cogent commented “we made sure the team had a truly enjoyable day, the least we could do as they were giving their time freely, and ultimately posing without inhibition for a great, great cause. Well done to all involved.

“All calendars are available from Subway stores throughout the Central region for £2, a small price to pay for such a noble endeavour.”

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