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Casio promotes camera range with Uber

Casio is to promote its Exilim EX-H10 camera range with a campaign created by Uber.

Shot in London and Paris, the press and online campaign will appear in nationwide consumer and trade press in the coming weeks and will be used for in-store promotions.

Alan Baker, Uber's account director, said: "It is great to see the concepts we presented for the pitch come to life. Casio are really pleased with the result and we’re all looking forward to seeing how the campaign assists the sales over the festive period and into the New Year.”

It is the Sheffield agency's latest project for the electronics firm after being appointed in November. It recently promoted Casio's tie-in with new Hollywood blockbuster Avatar.

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