Nicepond gives Booths stores 'A Real Taste of Christmas'

North west supermarket chain Booths has worked with Windermere-based agency Nicepond on its Christmas in-store marketing.

Part of Booths' 'A Real Taste of Christmas' campaign, the work includes shelf displays and hanging banners as the supermarket looks to convince customers of its "quality and credibility".

The point of sale design reflects the wide range of seasonal food and drink on offer in the stores through imagery of festive treats and hampers.

Vicky Bembridge, design manager at Nicepond, said: "We wanted to inject a little bit of luxury into the shopping aisles at Booths this Christmas. With this in mind, we’ve produced a comprehensive range of point of sale material that encapsulates the store’s traditional values and extensive product range, while promoting a simple, yet authentic Christmas.

“In addition to giving the stores a truly festive feel, we’ve also helped to promote the wealth of Christmas products on offer."

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