Multiply handles Chris Hoy promotion for Highland Spring
A new on-pack promotion from Highland Spring featuring Sir Chris Hoy has been designed by Multiply.
The Edinburgh-marketing agency has designed the Get in Gear with Chris Hoy campaign to feature on 10 million bottles of Highland Spring, supporting the brand’s sponsorship of the athlete as he competes and trains around the world.
The campaign offers families the chance to win a coaching session with Hoy at the Manchester Velodrome as well as a set of bikes for the family.
Secondary prizes include 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.
The agency is now working on Highland Spring’s below-the-line marketing campaigns for next year.
Sally Stanley, marketing director at Highland Spring, said: “Highland Spring is a long standing supporter of British sport and is committed to reinforcing the health benefits of good hydration during sport.
“Sir Chris Hoy is a world class athlete and a truly inspirational role model for British children. Our new on-pack promotion provides the chance for our lucky winners to enjoy a once in a lifetime experience to receive coaching advice from Scotland's most successful Olympian at Britain's foremost cycling venue.”