The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Driven

McBride appoints driven to develop Surcare brand

Author

By The Drum Team, Editorial

December 10, 2009 | 2 min read

McBride, the manufacturer of household and personal care products, has appointed driven to work on brand development and communications.

The agency's first task will be to work on the company's Surcare brand, which comprises laundry products, fabric conditioners and washing up liquid and competes against the likes of Persil, Arial and Fairy.

McBride's Lyndsay Jones said the company has "ambitious plans" for the Surcare brand next year.

"Surcare is a really strong product with a tangible point of difference. Creating the right framework will be fundamental to delivering success," she said.

Driven's Nick Brookes added: "Not only has Surcare got the potential to become a real challenger brand in its category, but the McBride team wants to create some real traction behind the company’s wider branded portfolio."

Driven

More from Driven

View all

Trending

Industry insights

View all
Add your own content +