Numiko gets set for some Dancing on Ice
Following its recent work for I’m a Celebrity...Get Me Out of Here!, ITV.com has tasked Leeds digital agency Numiko with developing the website for the new series of Dancing on Ice.
The website will launch when the new series of the celebrity ice-skating competition airs in January.
Darren Navier, creative director for Numiko said: "It's great to be able to continue to work with the ITV.com and ITV Studio teams in London. We were really pleased with the 'I'm a Celebrity...' site and it has proved fantastically successful. We have a great underlying product and an equally strong relationship that ITV have shown they intend to make the most of.
"This new commission is the best sort of expression of how pleased the client was with both the work delivered and how we responded as an agency to the very tight deadlines working on multi-platform content can bring. Broadcast schedules don't slip - and neither can we on these kinds of projects. We and the client know we will deliver something equally special for 'Dancing on Ice' in January."
Kate Bradshaw, deputy MD and head of online commissioning for ITV.com, added: “Dancing on Ice will demand a website that fully engages users and reflects the buzz created around these event shows. With the success of this year’s I'm A Celebrity site fresh in mind we're sure Numiko are the best people to help us deliver this."