A TV campaign for Style Birmingham to promote the city as a shopping destination for Christmas has been created by 383 Project and production company Fullrange, throug
The ‘One Mile of Style’ campaign was created by 383 Project and Fullrange and will run on ITV1 and Channel 4 through out December.
The ad was directed by Lee Kemp and will look to drive traffic to an interactive map of the city.
The Mile of Style reaches High Street, Victoria Square, Temple Row and Navigation Street in Birmingham’s city centre and will promote its shopping centre and high street stores and arcades as well as bars and restaurants in the lead in to Christmas.
John Newbold, project director at 383 Project, explained: "We wanted to ensure that as well as visiting the city this Christmas, shoppers were encouraged to explore. The One Mile of Style map ensures visitors can experience a number of the unique festive highlights on offer and make a day of their shopping trip. To ensure a stress free visit, shoppers can also explore the city’s main retail area in advance of their trip and download map of key highlights online."
The ‘One Mile of Style’ campaign works alongside the newly launched iPhone App which was also developed by 383 Project.