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Dearson announced as 23red digital director

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By The Drum Team, Editorial

December 3, 2009 | 2 min read

Phil Dearson, managing partner and strategic planner for Blonde has joined 23red as its digital director.

Dearson has joined the company which has offices in London, Nottingham and Bristol from the Cello owned Edinburgh digital agency Blonde where he acted as a ‘roving advisor’ to the Group’s agencies on digital marketing, assisted on client pitches and programmes and organised project fulfilment through the agency’s delivery resources.

Jane Asscher, chairman and managing partner of 23red, said: “This is a natural development, and a pertinent time for Phil to be joining us. By expanding our digital offering we are gaining a competitive edge in these challenging times. Our new offering will not only open up an array of opportunities, but allow us to build on our strengths and develop new skills within the agency.”

Sean Kinmont, creative director of the agency, commented: “Having seen Phil’s creative work on brands such as Disney and PlayStation, I’m really looking forward to working closely with him. He delivers a considerable amount of digital and creative expertise and will be a true asset to the agency.”

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