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O Street puts the T in Chrismas for T in the Park


By The Drum Team | Editorial

December 2, 2009 | 2 min read

Glasgow agency O Street has finished an advertising campaign for T in the Park that includes posters and online banner adverts.

Working alongside Material Marketing and DF Concerts, O Street was tasked with launching a promotion selling a limited batch of tickets for T in the Park 2010 at this year's prices in the run up to Christmas.

The campaign is based around the theme of 'putting the T back in Christmas', and uses a series of Christmas sayings, given an irreverent twist by removing the letter T.

The first T in the Park of a new decade will be bigger than ever before and the team behind-the-scenes are already booking a high profile line-up for the 85,000 audience.

"It's great to be able to develop such an fresh Christmas theme for such a well known Scottish brand," said Ed Watt, creative director, O Street.

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