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Propaganda Gratterpalm Greggs

Greggs appoint Gratterpalm to £2m ad account despite denial of agency review

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By The Drum Team, Editorial

December 1, 2009 | 2 min read

Despite outright protestations to the contrary last month, Greggs has moved its £2m advertising account from Propaganda to Gratterpalm without a pitch.

Gratterpalm has been briefed to developed a new campaign for 2010, despite the client stating that Propaganda would continue to develop a campaign for next year.

The agency is already responsible for the in-store communications for Greggs since its appointment in 2008.

Scott Jefferson, customer & marketing director for Greggs, said, "I'd like to

thank Propaganda for the fantastic job they've done on the Greggs brand, helping us define the positioning, build awareness and drive sales. I've thoroughly enjoyed working with the team there and we will always owe them a debt of gratitude.” Scott went on to say “The broader relationship with Gratterpalm heralds an exciting new era."

Jefferson recently denied reports that the account was set to move.

"We have no plans to appoint any other new agencies. Categorically there is no shortlist of ad agencies - if anyone thinks they know differently I'd love to hear who's on the list,” said Jefferson in November who also denied that chairman Derek Netherton was to oversee a presentation of ideas from agencies while looking for a new campaign strategy.

A spokesperson for Propaganda commented, "Naturally we're very disappointed but we respect the client's decision. We are very proud of the strategic and creative contribution that we have made to Greggs, whose growth as a brand and business in the last four years of our relationship has been widely recognised in the national press of late. We wish Greggs and Gratterpalm the best of luck with the next campaign."

Propaganda Gratterpalm Greggs

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