Clusta to work with partners on Wispa site development
Clusta has been appointed by Cadbury’s to work alongside CMW, Fallon and PHD on the development of a new Wispa website.
The Birmingham digital agency will be involved in the development of the Wispa site which will see a digital playground developed in a bid to bring consumers together through the platform and participate with the site.
The site will launch at some stage this month.
Martin Nieri, managing director from CMW, explained that the site will also use social media to promote the Wispa brand which was resurrected last year by Cadbury.