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New Ortak jewelry store opens with designs by 442

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By The Drum Team, Editorial

November 30, 2009 | 2 min read

442 Design has designed the latest Ortak store to open in Scotland.

442 has worked with Ortak on the interior design and installation of their stores for a number of years.

442 developed and adapted its stroe designs for each new shop, however, every store retains an "unmistakable" Ortak look.

442 designer Rachel Magee said: " For the new Stirling store we introduced a warm colour pallette to serve as an elegant backdrop to the clearly presented and brightly lit product.

"Statement wallcovering and feature lampshades create impact, drawing customers into and through the shop where the product is displayed in mid floor and wall mounted cabinets. The Ortak brand is reinforced through use of large graphic imagery at key points in the windows and at the cash desk. The influence of the Orkney landscape where the brand has it's roots can be seen in the rolling hills motif used throughout the store and the choice of warm and natural colours and materials."

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