The Market Creative has a cunning G Plan
Upholstery manufacturer G Plan has appointed The Market Creative as its retail design agency and has tasked it with helping it create 'the ultimate shopping experience' for customers.
The Manchester-based design agency was originally briefed to conduct research into the behaviour of shoppers and map their journey through furniture stores which feature G Plan products. Following the conclusion of this project, The Market Creative was then assigned the tasked of developing a creative strategy tp drive the brand's positioning and create a new retail concept.
The first store to open as a result of this task will be in Bristol in the coming week, which will then roll-out across the nation throughout next year.
Sue Benson, managing director at The Market Creative, explained: "We build brands
based on insight, intuition and carefully gleaned information derived from the entire shopping journey, so the G Plan brief is perfect for us. We looked at several areas to deliver the shopping strategy, including store personality, customer education and communication. Our insight will now translate into the perfect store design and layout as well as marketing solutions, creating the ultimate shopping experience for G Plan customers."