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Uber's first work for Casio promotes Avatar tie-in

Uber's first work for Casio will promote the electrical giant's new watch series as part of a tie-in with upcoming Hollywood blockbuster Avatar.

Since it announced its pitch success, the Sheffield agency has been working to promote Casio's new Edifice watch collection, which is being marketed in partnership with the much-hyped new James Cameron film ahead of its release next month.

Uber's work includes press ads, a national outdoor poster campaign, a website giving users the opportunity to win a trip to the New Zealand studio where the blockbuster was filmed, and in-store POS for Casio's flagship store in London.

Victoria McCarthy, 20th Century Fox brand promotions manager, said: “The film and brand imagery have been brought together perfectly and the campaign feels very integrated; we’re thrilled with the final result and really look forward to seeing everything go live."

Uber said it is now working on another, as yet unnanounced project for Casio, due to launch next month.

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