The Lowry in Salford is to host a three month exhibition curated by BJL celebrating 'Art in Advertising'.
The Manchester agency has spent six months planning an interactive gallery which will explore the relationship between advertising and art when it opens in January.
BJL say the exhibition will provide an opportunity for visitors to The Lowry to understand how an ad campaign is put together.
It will feature sound, vision and photographic installations and there will be on-site workshops where BJL's creative teams will "demonstrate and demystify the process of ‘art’ or creativity and show that advertising is indeed a great work of art".
The Lowry celebrates 10 years at its Salford Quays home next year and for the last eight years it has worked with BJL.
Jackie Holt, a partner at BJL, said the agency wanted to mark the venue's birthday and their long-standing collaboration "with something special".
She said: "What we want to do is have some fun, and hopefully inspire people about the medium of advertising, showcasing what a truly creative industry we work in.
"It’s all been about doom and gloom these past couple of years and this has given us a great opportunity to work with our clients to provide different interpretations of art.
"Creating art installations that have association with our clients’ brands will also be a key part of the journey we take visitors on.”