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I'm A Celebrity... gets 'Bushtucker' game and Twibbon app

The online push for the new series of I'm A Celebrity... Get Me Out Of Here is continuing with an online game and social media site.

Numiko has already announced it created the ITV show's official website for the second year running and now two more agencies have revealed their contribution for the series.

Edinburgh's Storm Ideas has worked closely with ITV's production and design teams to complete the official social media destination for the reality show using its viral application Twibbon.

The tool allows users to show their support for their favourite celebrities by overlaying contestants' designs over their Facebook or Twitter profile pictures.

Ben Ayers, ITV’s social media and online engagement manager, said: "Fans want an easy, visual way of showing friends what they're enjoying and, most importantly, who they're supporting.

"Shows like the X Factor and I'm A Celebrity... lend themselves perfectly to the Twibbon concept and we're delighted to work with Storm to bring these shows to life for the growing number of TV fans sharing their passions on Twitter and Facebook.”

Manchester agency Matmi, meanwhile, has created an online game that challenges contestants to collect stars in the style of the show's infamous Bushtucker Trials.

In-game advertising features between Bushtucker Trials and on completing the game, fans can log their score on the leaderboard, or share and tweet scores via Facebook and Twitter.

Patricia Wagstaff, director of digital production at ITV Studios Digital Productions, said: “Our goal with this release was to create a game experience for I’m a Celebrity that’s fun, monetisable and evergreen, and provides fans with an engaging way to continue to interact with the brand even after transmission."

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