Digital Transformation

Watershed online platform for DShed redeveloped

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By The Drum Team | Staff Writer

November 17, 2009 | 3 min read

Bristol based creative centre Watershed’s online showcase DShed has relaunched its website with a visually led perspective which will look to connect with its audience and promote the work being carried out.

Designed by Bristol-agency Tijuana, the site includes improved usability and will look to underline the connection between Watershed and DShed more explicitly.

The editorial for the site has been rewritten while the look and feel has been overhauled in a bid to widen its audience, alongside the improvement of its categorisation to make its search system easier to navigate and view creative content.

Art’s Council England’s Thrive fund awarded the funding for the project to aid Watershed’s goal of growing its audience.

David Redfern, online development co-ordinator for Watershed, said: “The new DShed is a real delight and user feedback has been encouragingly positive. We are really pleased with the outcome, with both the design, editorial and improved usability. The team has been working to re-present the digital archive in a fresh way and feel we’ve achieved this – DShed now provides a great insight into Watershed’s unique online treasure trove of creative, innovative work from ‘98 until now. There was always a wealth of content but it was hard to find – you had to dig really deep – and now it’s a breeze. Let us know what you think.”

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